** Chapter - 00: Introduction to Building a Financially-driven Value Proposition; ** Chapter - 01: How Financially Quantified Value Propositions Will Make You Richer; ** Chapter - 02: Quantifying the Emotional Element of Value Propositions; ** Chapter - 03: What Exactly is a Financially Quantified Value Proposition?; ** Chapter - 04: An Overview of the Process - Where to Start with Quantifiable Value Propositions; ** Chapter - 05: Why it is Critical to Understand How Key Buying Decisions are Made; ** Chapter - 06: For Which Key Accounts Should Value Propositions Be Developed?; ** Chapter - 07: For Which Segments Should Value Propositions Be Developed?; ** Chapter - 08: How to Identify Your Customers' Needs Before Creating a Value Proposition; ** Chapter - 09: Understanding the Needs of Customer Segments to Quantify Your Value Proposition; ** Chapter - 10: Determining Your Own Asset Base and Capabilities Before Creating a Value Proposition; ** Chapter - 11: Creating and Financially Quantifying Your Value Proposition; ** Chapter - 12: Delivering and Communicating Value [Des Evans, Man Truck and Bus UK Ltd]; ** Chapter - 13: Developing and Presenting Value Propositions that Resonate with Customers [Todd Snelgrove, SKF]; ** Chapter - 14: Value-Celling and How to Maximise Value-Creation in Supply Chains [Mark Davies, Segment Pulse Ltd]; ** Chapter - 15: Financial Analysis, Value Quantification Tools and Financial Dashboards; ** Chapter - 16: A Step-by-Step Summary of the Value Proposition Process.