It's agreed by management experts that one of the most critical challenges in business today is to find new ways to create growth. The best answer lies in the untapped talent, creativity and passion of people in an organisation. But how can leaders create an environment of perpetual innovation Chr(45) where everyone is committed to excellence? McDermott and Sexton draw on their work with major organisations to provide proven, pragmatic models, tools, exercises and stories that teach leaders how to create a culture and mindset of perpetual innovation and ensure sustainable excellence. A handbook for leaders and managers in all kinds of organisations who believe people are their organisation's most important asset.