"Global Class is not just a summary of company anecdotes. It is a call to action for businesses and their leaders to embrace a new approach when growing internationally . it provides a comprehensive playbook for how to navigate the challenges of going global." -- Financial Times (fDi Intelligence) "Achieving global scale takes iteration while managing complexity. In Global Class, Aaron & Klaus provide the playbook you need to navigate these changes and reach global scale." --Eric Ries, Author of The Lean Startup "Aaron & Klaus have literally written the book on international go-to-market. Their observations and rubrics are very powerful for our business. This is the book I wish I had 15 years ago!" --Abe Smith, Head of International, ZOOM "Trust is the number one value when expanding your business internationally.
It goes hand in hand with customer success. Global Class is a blueprint for how to achieve both and have YOUR business be a platform (catalyst) for change in every market and community you enter and embrace." --Polly Sumner, Chief Adoption Officer, SALESFORCE "Aaron and Klaus provide structure, process, and clarity where there once was only mystery and complexity - Global Class is the perfect guidebook for navigating the challenges of global expansion." --John Brandon, Fmr. Vice President of International, APPLE "Global Class helps solve the puzzle for how to globalize and expand internationally in today''s competitive and dynamic business environment." --Elise Rubin, Global Head of Program Management, Internationalization & Product Launch, GOOGLE NEST "Global Class has built a vocabulary for business leaders like myself to effectively get organizational alignment around international growth initiatives." --Troy Malone, Vice President of International Operations, DRATA (Fmr. GM of International Expansion, EVERNOTE) "Localizing a business is challenging.
Through Global Class, Aaron & Klaus cracked the code on how to do it by showcasing some of the world''s best success stories and focusing on important factors like language and culture, something that, as a computational linguist, I have seen is crucial to success at global scale." --Kathryn Hymes, Fmr. Head of International Product Expansion, SLACK "Building a global business takes focus and hard work. Insights from Global Class will help you with the goals and strategies to expand internationally." --Scott Coleman, Fmr. Head of Growth & International Product, PINTEREST "To succeed as a global business in today''s ultra-competitive environment, you have to act fast and hyperscale. In Global Class, Aaron & Klaus show you how to create the speed and momentum needed to succeed in that environment." --Emil Michael, Fmr.
Chief Business Officer, UBER "This book should be required reading for any business leader with an eye on international markets." --Steve Blank, The Father of Modern Entrepreneurship "Entering new global markets is hard. Global Class, helps you bridge the chasm between local market success and global-market fit." --Alex Osterwalder, CEO Strategyzer and inventor of the Business Model Canvas "Global Class celebrates the uniqueness of cultures across the world and how to bridge the differences, so businesses are able to be a force for good." --Jennifer Yuen, Fmr. Head of Americas Marketing, AIRBNB "The way Aaron & Klaus describe a Global-Class Company is the exact model we aspire to at Flexport - culturally curious, localized, and strong in our core company values." --Ryan Petersen, Founder & CEO, FLEXPORT "Just like agile unlocked innovation, the strategies and tactics captured in Global Class unlock the secrets to successful global expansion.the companies that leverage this book will be the top global companies of tomorrow.
" --Whitney Bouck, Managing Director, INSIGHT PARTNERS "Excellent! Learning to become a global company that stays agile through changing markets, cultures, and legislations can feel like an overwhelming task. Global Class will focus your priorities and walk you step-by-step through the methodology to take your company to the next level." --Dr. Marshall Goldsmith is the Thinkers50 #1 Executive Coach and New York Times bestselling author of Triggers , Mojo , and What Got You Here Won''t Get You There.