* National publicity efforts targeting: +Industry journals such as Publishers Weekly, Booklist, Library Journal, Bookforum, and ShelfAwareness +Local newspapers and journals to the author +National blogs and podcasts such as Salon, Slate, The Rumpus, Buzzfeed Books, Huffington Post, Barnes & Noble Review, NPR +Publications the author has written for, been featured in, or whose work has been reviewed in +Schools and organizations the author is associated with * Marketing to bookstores, libraries, book clubs, and universities * Article pitches by author to major industry publications, newspapers, and blogs * Author and book signing at the 2017 Association of Writers and Writing Programs conference * Multi-city book tour * Promotion online through the author's website * E-newsletter promotion to several-thousand-plus contacts * Promotion through social media to Facebook, Twitter, Instagram, Goodreads, and Amazon.