Have you ever wondered how some people seem to have found their purpose in life and others have not or asked "why not me?" Perhaps thought to yourself that you'd seek it out just as soon as you make enough, get the right job, find the right person or when the kids grow up? Forget the old school rule that we must first find our purpose and then go live it. This book is THE playbook designed for those who want to create and live a life of deeper meaning and purpose by flipping it all upside down and say that the true meaning of life, a life of meaning and deeper purpose lies in the moments. I call these BINK moments. There is no longer any reason to wait and in this fast paced world every reason not to, especially in such unpredictable times and in this book the reader is introduced to the "BINK process." This step-by-step process will teach you: How to become more aware and attentive to those BINK moments How to process your BINKs in order to understand their meaning How to use your BINKs as the impetus to break away from the routines and habits that prevent you from pursuing your goals and changing your life for the better How to see your BINKs as stepping stones towards aligning your passions, motivations, values, and desires in order to achieve your deepest, most cherished purpose in life.