Introduction: How This Book Works SECTION 1 Strategic Writing 1A: Introduction 1B: The Importance of Good Writing 1C: Research, Planning and the Writing Process 1D: Writing for the Web 1E: Writing for Social Media 1F: Broadcast/Podcast Writing 1G: Strategic Design 1H: Integrated Marketing Communications 1I: Ethics and Strategic Writing 1J: Diversity and Strategic Writing 1K: Persuasion and Strategic Writing 1L: The Law and Strategic Writing 1M: Jobs in Strategic Writing SECTION 2 Strategic Writing in Public Relations 2A: Introduction 2B: Social Media in Public Relations 2C: Microblogs and Status Updates 2D: Blogs 2E: Podcasts 2F: Websites 2G: News Release Guidelines 2H: Announcement News Releases 2I: Feature News Releases 2J: Hybrid News Releases 2K: Social Media News Releases 2L: Media Advisories 2M: Pitches 2N: Video News Releases & Storytelling 2O: Digital Newsrooms and Media Kits 2P: Backgrounders 2Q: Fact Sheets 2R: Photo Opportunity Advisories 2S: Newsletter and Magazine Stories 2T: Annual Reports 2U: Speeches SECTION 3 Strategic Writing in Advertising 3A: Introduction 3B: Social Media in Advertising 3C: Strategic Message Planners 3D: Print Advertisements 3E: Radio Advertisements 3F: Television Advertisements 3G: Web and Mobile Advertisements 3H: Radio and TV Promotions 3I: Radio and TV Public Service Announcements SECTION 4 Strategic Writing in Sales and Marketing 4A: Introduction 4B: Social Media in Sales and Marketing 4C: Content Marketing 4D: Proposals and Marketing Communication Plans 4E: Mobile Messages 4F: Sales Letters and E-Blasts 4G: Fundraising Letters and E-Blasts 4H: Brochures SECTION 5 Strategic Writing in Business Communication 5A: Introduction 5B: Social Media in Business Communication 5C: Business Correspondence 5D: Good-News Correspondence 5E: Bad-News Correspondence 5F: Request Correspondence 5G: Job-Request Correspondence 5H: Résumés 5I: Memoranda 5J: Business Reports Appendixes A: A Concise Guide to Punctuation B: A Concise Guide to Grammar C: A Concise Guide to Style D: Tips for Oral Presentations Index ns 2C: Microblogs and Status Updates 2D: Blogs 2E: Podcasts 2F: Websites 2G: News Release Guidelines 2H: Announcement News Releases 2I: Feature News Releases 2J: Hybrid News Releases 2K: Social Media News Releases 2L: Media Advisories 2M: Pitches 2N: Video News Releases & Storytelling 2O: Digital Newsrooms and Media Kits 2P: Backgrounders 2Q: Fact Sheets 2R: Photo Opportunity Advisories 2S: Newsletter and Magazine Stories 2T: Annual Reports 2U: Speeches SECTION 3 Strategic Writing in Advertising 3A: Introduction 3B: Social Media in Advertising 3C: Strategic Message Planners 3D: Print Advertisements 3E: Radio Advertisements 3F: Television Advertisements 3G: Web and Mobile Advertisements 3H: Radio and TV Promotions 3I: Radio and TV Public Service Announcements SECTION 4 Strategic Writing in Sales and Marketing 4A: Introduction 4B: Social Media in Sales and Marketing 4C: Content Marketing 4D: Proposals and Marketing Communication Plans 4E: Mobile Messages 4F: Sales Letters and E-Blasts 4G: Fundraising Letters and E-Blasts 4H: Brochures SECTION 5 Strategic Writing in Business Communication 5A: Introduction 5B: Social Media in Business Communication 5C: Business Correspondence 5D: Good-News Correspondence 5E: Bad-News Correspondence 5F: Request Correspondence 5G: Job-Request Correspondence 5H: Résumés 5I: Memoranda 5J: Business Reports Appendixes A: A Concise Guide to Punctuation B: A Concise Guide to Grammar C: A Concise Guide to Style D: Tips for Oral Presentations Index B: Social Media in Advertising 3C: Strategic Message Planners 3D: Print Advertisements 3E: Radio Advertisements 3F: Television Advertisements 3G: Web and Mobile Advertisements 3H: Radio and TV Promotions 3I: Radio and TV Public Service Announcements SECTION 4 Strategic Writing in Sales and Marketing 4A: Introduction 4B: Social Media in Sales and Marketing 4C: Content Marketing 4D: Proposals and Marketing Communication Plans 4E: Mobile Messages 4F: Sales Letters and E-Blasts 4G: Fundraising Letters and E-Blasts 4H: Brochures SECTION 5 Strategic Writing in Business Communication 5A: Introduction 5B: Social Media in Business Communication 5C: Business Correspondence 5D: Good-News Correspondence 5E: Bad-News Correspondence 5F: Request Correspondence 5G: Job-Request Correspondence 5H: Résumés 5I: Memoranda 5J: Business Reports Appendixes A: A Concise Guide to Punctuation B: A Concise Guide to Grammar C: A Concise Guide to Style D: Tips for Oral Presentations Index mp;lt;/P> 5A: Introduction 5B: Social Media in Business Communication 5C: Business Correspondence 5D: Good-News Correspondence 5E: Bad-News Correspondence 5F: Request Correspondence 5G: Job-Request Correspondence 5H: Résumés 5I: Memoranda 5J: Business Reports Appendixes A: A Concise Guide to Punctuation B: A Concise Guide to Grammar C: A Concise Guide to Style D: Tips for Oral Presentations Index.