Dialogue and cooperation are motives well-known in public relations theory, often with a normative bent. With this publication Charles Marsh rallies evolutionary biology for the cause, acting as matchmaker between natural science and humanities. Through a well-written, well-read, sophisticated, yet accessible discussion, he introduces nine tenets for public relations emphasizing cooperation and justice as leitmotifs, even from a self-interested perspective. A highly enjoyable read. Ã~yvind Ihlen, Professor, University of Oslo, Norway How lucky we are to have Charles Marsh weave us such a seamless tapestry of theory--from a variety of fields--that demonstrates how social harmony, not competition, is the superior basis for a successful approach to public relations. From ancient philosopher Isocrates to evolutionary biologist E.O.Wilson, the voices that speak through this text provide solid evidence in support of cooperation and pave the way toward an understanding of public relations practice that privileges justice in the creation of successful relationships.

Jessalynn Strauss, Assistant Professor, Elon University, USA A great read and provocative multidisciplinary-based empirical argument outlining how social harmony and cooperative communication approaches to public relations may outlast other frameworks in guiding the field of public relations into the future--a classic yet contemporary academic revelation. Michael Palenchar, Associate Professor, University of Tennessee, USA cooperation and pave the way toward an understanding of public relations practice that privileges justice in the creation of successful relationships. Jessalynn Strauss, Assistant Professor, Elon University, USA A great read and provocative multidisciplinary-based empirical argument outlining how social harmony and cooperative communication approaches to public relations may outlast other frameworks in guiding the field of public relations into the future--a classic yet contemporary academic revelation. Michael Palenchar, Associate Professor, University of Tennessee, USA.