Menu Design in America
Menu Design in America
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Author(s): Heimann Jim
Heller, Steven
Mariani, John
ISBN No.: 9783836526623
Pages: 392
Year: 201107
Format: Trade Cloth (Hard Cover)
Price: $ 96.60
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

la carte   Appetite for art: over one hundred years of menu graphics   Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions.  As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake. Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. In addition to the menu covers, many menu interiors are featured providing a epicurean tour and insight to more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.


Nearly 800 stunning examples of menu design Covers more than a century of exquisite vintage design Text in English, French, and German.


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