Part 1: The Need for A Guide Chapter 1: Introduction Part 2: The Nature of Markets Chapter 2: Demand Theory Chapter 3: Consumer Behavior and Rational Choice Chapter 4: Estimating Demand Functions Part 3: Production and Cost Chapter 5: Production Theory Chapter 6: The Analysis Of Costs Part 4: Market Structure and Simple Pricing Strategies Chapter 7: Perfect Competition Chapter 8: Monopoly and Monopolistic Competition Part 5: Sophisticated Market Pricing Chapter 9: Managerial Use of Price Discrimination Chapter 10: Bundling and Intrafirm Pricing Part 6: The Strategic World of Managers Chapter 11: Oligopoly Chapter 12: Game Theory Chapter 13: Auctions Part 7: Risk, Uncertainty, and Incentives Chapter 14: Risk Analysis Chapter 15: Principal?Agent Issues and Managerial Compensation Chapter 16: Adverse Selection Part 8: Government Action and Managerial Behavior Chapter 17: Government and Business Chapter 18: Optimization Techniques Appendix A: Technological Change and Industrial Innovation Appendix B: Business and Economic Forecasting Appendix C: Discounting and Present Values Appendix D: Answers to Select End-of-Chapter Problems Appendix E: Tables Index.