The story of the iconic MoonPie provides the framework for this unusual historical biography of the South and its most revered snack. Developed in 1917 in response to coal miners' request for a filling -- yet portable -- snack, the MoonPie quickly became a favourite treat countrywide, with particular appeal in the South. This clever narrative chronicles the long and arduous path the lunar confection has travelled during the past 75 years -- including bouts with economic depression, war, recessions, conglomerate competition, and changing generational tastes -- and its enduring popularity almost a century later.