Knowledge and information are today exchanged by increasingly visual means. This book enables you to see beyond the image, and to consider the 'stuff' of visual communication. From the texture of the paper on which a restaurant menu is printed to the shape chosen for a shampoo bottle, Doing Visual Analysis shows you how to think about and analyse visual materials in more sophisticated ways. This book:, Guides you through the theoretical and methodological foundations of visual research, Presents clear advice on how to turn your topic of interest into a viable research question, Provides a practical toolkit for analysing a variety of forms of visual communication, from TV commercials, to classroom layouts, to drinks packaging, Shows you how to mix approaches and use tools alongside other methods such as content analysis and interviews It is essential reading for students and researchers across the social sciences and humanities who wish to get to grips with this exciting and dynamic research method. Book jacket.