This essential guide for Web site designers offers clear, concise advice on creating well-designed & effective Web sites & pages. Focusing on the interface & graphic design principles that underlie the best Web site design, the book provides anyone involved with Web site design-in corporations, government, nonprofit organizations, & academic institutions-with expert guidance on issues ranging from planning & organizing goals to design strategies for a site to the elements of individual page design. Shifting away from the emphasis of many authors on HyperText Markup Language (HTML) & glitzy, gimmicky graphics, Patrick J. Lynch & Sarah Horton discuss classic principles of design, how these principles apply to Web design, & the issues & constraints of designing complex, multilayered sites. They address the practical concerns of bending & adapting HTML to the purposes of graphic page design. This book grew out of the widely used & highly praised Web site on site design created by the Center for Advanced Instructional Media at Yale University (info.med.yale.

ed/caim/manual/). At this site, readers will continue to find updated color illustrations & examples to complement & demonstrate points made in the book, as well as useful & current online references.