The lure bible is back and better than ever! This mammoth guide, now with 2,500 full-color photos, delivers all the pricing, details and lure advice serious collectors want, from a name they trust and admire. This 7th edition features more than 5,000 listings, complete with collecting data and updated prices for everything from the Plunking Dinger to the Creek Chub Mouse. Collectible lures from Heddon, South Bend, Paw Paw, Pflueger, Creek Chub, Shakespeare and more are featured in this trusted reference. The familiar style of the late Carl Luckey and Clyde The Bassman Harbin Sr. is carried on by the next generation with Tim Watts, Harbin's grandson, serving as contributing editor. With the last three editions of this book boasting a combined 86,500 copies sold, this new edition continues the tradition lure enthusiasts have come to trust. 5,000 different lures listed 2,500 full-color photos for easy identification Contains lures from leading North American lure manufacturers.