You can have the best product or service on the planet, but without effective marketing, your business will go nowhere fast Packed with smart advice for the small business, "Magical Marketing" focuses on nineteen unusual ways to promote your products or services. You will benefit from a step-by-step, practical approach to marketing, in an easy to read format. Author Andrew Lock examines the marketing techniques of numerous well-known large companies and adapts them for the small business or sole proprietor. Working examples are provided for a variety of businesses, with an abundance of tips and techniques that can be implemented at little or no cost. Learn how to: Retain customers for a lifetime Use the Internet and E-mail to promote your products Outsell your competitors by a huge margin Stay ahead of trends rather than reacting to them Keep your products fresh and innovative "Magical Marketing" not only shows you what to do, it teaches you how to do it. Unlock the potential of your business and see immediate results.