I. WHY YOU SHOULD LOVE INTERNET STOCKS. 1. Why Internet Stocks Are Different. What They Are. Pure Internet Companies. Hybrid Internet Companies. What They Are Not.

What It Means to You. So What''s the Big Deal? What Makes Them Hot? Will They Stay Hot? 2. Are Internet Stocks for You? Let''s Talk Real World. Internet Stock Myths. For High Rollers Only. I Will Lose My Shirt. I Will Get Rich. IPOs Are Pure Gold.

Finding Them a Home. Time Is on Your Side. Investing or Speculating? Diversify or Die (Figuratively, Of Course). How Much Risk Is There? The "Gee Whiz" Risk Factor. 3. The Internet. It''s Magic. How Does It Do That? All the Pieces.

The Interface. The Connection. The Backbone. Software and Services. It Will Grow on You. Necessity or Luxury? Offshore Opportunities. The Dot.Com Thing.

4. Show Me the Money. Who Are These People? What It Takes to Be a Venture Capitalist. Where They Find Deals. How They Work. Why Go IPO? IPO to Go. How Much Does It Cost? Who Fixes the IPO Price? Where Does the Money Go? What Changes for a Company? II. HOW TO LOVE INTERNET STOCKS.

5. Time for a Risk Check. Safety Nets. Honest Talk About Risk. Enough Gain for the Pain. Amount Invested. Length of Time. Level of Risk.

Types of Risk. Market Value Risk. Inflation Risk. Economic Risk. Your Personal Risk Tolerance. The Balancing Act. Different Types. Low-Risk Investments.

Moderate Risk Investments. High-Risk Investments. Risk Is Your Friend. 6. Doing Your Homework. Information Is Your Best Tool. Your Tool Box The Good, the Bad, the Ugly. Newsletters.

The Sting. The System. The Hook. The Line. The Sinker. The Rumor Mill. The Rip-Off. Sorting the Tools.

General News and Information. Specific News and Information. 7. Online Resources. Trolling for Stock. A Quick Look. Variables. Preset Screens.

Custom Screens. Online Research. Overpriced Stocks. Founts of Facts. Morningstar.com. MSN MoneyCentral. The Tout.

Zacks.com. InvestorPlace.com. The Old-Fashioned Way. 8. The Basics of Evaluating Internet Stocks. Unconventional Conventional Wisdom.

Reality Check. What You Are Buying. Dangerous Numbers. Using Numbers. The Biggies. Understanding What You Buy. What Do the Numbers Say? Do You Yahoo!? The Growth Hurdle. Big Numbers.

One More Reality Check. Brave New World. 9. What Are They Selling? Sales Come First. What Are They Selling? The Joy of Cooperation. Share the Wealth. Connected or Not? Sales As a Proxy for Earnings. Appearances Can Be Deceiving.

Size Matters. Using a Stock Screen. How It''s Done. MSN MoneyCentral Screen. Market Guide Screen. Power Screen. III. PLAYING BY THE RULES.

10. Five Rules You Need to Know. Earnings Are Not Urgent. Earnings Estimates. I Can See Clearly Now. Cash Flow. Customers Are Different. Try It, You''ll Like It.

Stocks to Avoid. Advertising-Based Sites. Growth Is Not Optional. How Much Growth? Unsustainable Growth. Stocks to Avoid. Technology Not So Important. Pay No Attention to the Man Behind the Curtain. Stocks to Avoid.

Management Is Most Important. Logical Profit Plan. 11. But They Are Broke. A Hole in the Bucket. Sea of Red Ink. Making Money. The Herd.

How Long to Wait. How to Pick ''Em. Things in Common. Being First. Key Factors. Entertainment Tonight. Internet Everywhere. Content Rules.

How Will They Make Money? Who Are the Players? 12. What''s a Customer Worth? Counting Heads. Customer or Not? Why This Is Important. Computing Value. Sales Per Visitor. Combination Plate. Playing the Percentages. Conclusions.

Hard Sell. Mom and Pop. Three Examples. Customer Service Rules. 13. What Price Growth? The Great Growth Rush. Those Amazing Young Rockets. Growth High.

What Can You Expect? Handling Growth. Sucking Cash. Get On the Scale. Fractured Infrastructure. Earning Your Way. Some Warning Signs. Positive Signs. Forecasting Growth.

14. Technology Is Not the Answer. Selling the Sizzle. It Does What It Says. The Personal Touch. Selling the Steak. Change of Clothes. Compounding Mistakes.

Technology Slaves. Old Problems. Technology That Is Important. Fad or Fact? A Popular Network. 15. Management Is the Key to Success. Why Management Is So Important. Shameless Hustlers.

Over 30 Need Not Apply. Finding Information. Stepping Down or Aside. IV. IPOs, MUTUAL FUNDS, DAY TRADING, AND OPTIONS. 16. Jumping On the IPO Bandwagon. Rocket''s Red Glare.

A Note of Caution. Why So High? A Quick Review. Rocket Fuel. IPO Myths. Offering Price. Fingerprints. Sound Retreat. Getting In on the Deal.

Alternative Sources. How Risky Is an Early Position? 17. Jumping Off the IPO Bandwagon. I Can See Clearly Now. Overconfidence. A Dilemma. The Future. Rethinking Our Definition.

Quality Stock. Long-Term Holding. What Do You Pay? Exit Strategy. Going Long. Going Short. 18. Mutual Admiration Society. What Is an Internet Mutual Fund? A Quick Review.

Diversification. Professional Manager. Internet Index Funds. Dow Jones Composite Internet. Goldman Sachs E-Commerce Index. Internet 100. ISDEX. Risk Upon Risk.

Some of the Best. Who Should Own Internet Mutual Funds. 19. Day Trading for Fun and Profit. The Day Trader''s Dilemma. What They Really Do. Different Brokers. Commissions.

The Space. Doing It at Home. Beware of Taxes. The System. Know the Fundamentals. Then the Technical Stuff. Support. Resistance.

Different Looks. What It Takes. Playing Games. Emotions. The Rest of the Story. Price Trading. Swing Trading. Day Trading Internet Stocks.

What Do You Recommend? 20. What Are Your Options? Options on Internet Stocks. Options in a Nutshell. Pricing. Strike Price. Time Factor. Volatility. Special Cases.

Buyer or Seller. Buyers. Reasons to Buy. Sellers. Naked. Options Information. Overload. Using Options on Internet Stocks.

Short-Term Speculating. Long-Term Speculation. Playing the Downside. Employee Stock Options. How Good Are They? Diversify. V. BLUE CHIPS AND MICRO CHIPS. 21.

New Tricks for Old Dogs. Mixed Marriages. Nothing But Net. Clicks and Bricks. Nothing New. E-Tailing. From Bricks to Clicks. How You Do It.

A Business Model. A Partnership. Late Bloomer. Looking Beyond the Hype. 22. Mixed Marriages. Earth Shaking. Big Deal.

What AOL Gets. What Time Warner Gets. The New Company. Potential Problems. Financial Concerns. Trouble in Paradise. The Bottom Line. What Will the Competition Do? What Should Investors Do? 23.

What Price Glory? Internet Strategy. Understanding Commodities. Niche Markets. Portals. World Vision. Measuring the Impact. Well-Defined Goals. Realistic Costs.

Realistic Time Frame. Follow the Money. What Can You Learn? Second Best. Understanding Opportunity. VI. IS THAT A GOOD IDEA? 24. The Big Push. Speed Defined.

Speed Builds. Speed Sells. Advertising. The Options. Cable. DSL. Satellite. Wireless Cable.

The Players. Place Your Bets. Some Issues. The Standard. A Future Vision. 25. Interactive Multimedia Toilet Cleaner Commercials. In the Beginning.

The Early Years. The Here and Now. An Advertising Primer. Test, Test, Test. So What? Here to Stay. How It Is Changing. Growing Opportunity. The New Ads.

A Gold Mine. Brave New World. Multimedia Mania. What Investors Need to Know. 26. The Check Is in the Network. Internet Indispensable. Who Needs Banks? Internet Banking History.

What It Looks Like. Open an Account. Access. Good Deals? Easy Bill Payment. Bill Presentment. Loans. Investments. Cash Is a Problem.

Special Services-Not. The Future. Choices. Strategy. Security Issues. Personal Financial Services. Your Strategy. 27.

Work Is Where the Internet Is. Coming Full Circle. The End Is Near. Investors Take Note. Home Office Revolution. What Do We Need? We Need ASPs. Business-to-Business (B2B). The Missing Pieces.

Networks Rule. 28. Online with Your Toaster. Networks Rule. What''s Next? Computers. Internet Devices. Home Security. Environmental Systems.

Appliances. Entertainment Systems. Hello, Jetsons. "Good Morning, Dave". A Big Step. Investment Opportunities. No Utopia. APPENDIXES.

A. Investment Review. B. Glossary of Investing and Internet Terms. C. Web Sites. Index.