Shop Pomeroy's First
Shop Pomeroy's First
Click to enlarge
Author(s): Lisicky, Michael J.
ISBN No.: 9781626195653
Pages: 160
Year: 201410
Format: Trade Paper
Price: $ 27.59
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Note from BP - We published a Carson's book last year - Carson's and Bon-Ton are owned by the same company. On Boscov's and Bon-Ton Accounts - Al Boscov contributed a "word" for the book, and Michael was also given access to some photos from Bon-Ton's archives. Lisicky has offered to contact Boscov's, even Al's secretary for guidance. Even though they are a big firm, it is still fairly homey in there. Lisicky has developed a nice relationship with the Bon-Ton CEO and he has offered to have a conversation with them as well. He thinks the book could possibly sell into some specific stores but not across the chains. Lisicky on the cover - The store on the cover is the Camp Hill store, outside Harrisburg. It was the most popular and profitable store and it is still open as a Bon Ton.


It makes for a great location for sales/events. The fact that Boscov's name is on the cover is great because it draws interest for his stores, yet it is small enough in print so Bon-Ton wouldn't be threatened! That is good marketing. I like the Wilkes-Barre photo, the strange controversial renovation, and I like that even though a Harrisburg area store is on the cover, Reading is duly noted first in the copy. It covers all bases.


To be able to view the table of contents for this publication then please subscribe by clicking the button below...
To be able to view the full description for this publication then please subscribe by clicking the button below...