Daniel has appeared as a medical consultant on CNN, ABC, CSPAN, and local news outlets Daniel has been featured on or in US News & World Report, Time, Washington Post, Washington Examiner, and more Michael has been featured on or in most major radio markets in the US and Canada, plus, Good Day New York with Greg Kelly, CBC News Now, Canada's version of the Today show with over 17 million viewers each morning Michael is friend and former business partner of David Mastio, deputy editorial page editor for USA Today and plans to leverage that and other media contacts Both authors are established, international public speakers; Michael has delivered speeches to organizations including the Centers for Disease Control, the US Navy, the Target corporation, and more Daniel and Michael will leverage resources of universities and professional associations to help promote the book. Daniel is a Distinguished Fellow of the American Psychiatric Association and Psychiatric News, a publication of the association, publishes articles on members who have written books Daniel is a professor and the Vice Chair for Clinical Affairs in the Department of Psychiatry and Behavioral Sciences at George Washington University (GWU has approximately 26K students, 2,300 full time faculty, and more than 275K alumni. GWU Medical Faculty Associates has 750 providers in Maryland, Virginia, and DC who treat thousands of patients). GWU will support the book launch and Dr. Lieberman through its publicity and public relations arms as follows: GW School of Medicine and Health Services will feature the book on the SMHS website (smhs.gwu.edu--14K visitors per month) The book will be featured in the GW Today e-newsletter which is sent to over 60K people each edition (2x a week). The e-newsletter is sent to anyone affiliated with GW, as well as external audiences such as the media, and D.

C. political leaders. Possible feature on the GW Today website (33K unique visitors per month) Book will be featured in the SMHS e-newsletter (6K subscribers), send out monthly Book content will pull to digital screens throughout the medical school building Michael is a lecturer and director of writing at Georgetown University. Internal promotions for faculty books at Georgetown are directed toward 18,250 active students and 2,465 faculty in the form of email newsletters and mentions on the Georgetown.edu website, which receives 4 million visitors each month. Michael is the resident writing coach and cofounder of the Professional Speechwriters Association (PSA), which will help promote the book Promotion through Michael's own weekly e-newsletter (1K subscribers) Media tie-ins to dopamine and how it relates to current events topics.