MSIA, the Movement of Spiritual Inner Awareness, has been called the Cadillac of cults and the leader was once dubbed the "e;Hollywood guru."e; Those interested in new religions only know MSIA from these kinds of labels. However, when looked at from a qualitative sociological perspective, a more complex story of religious innovation and cultural change emerges. An important study in religious syncretism, A Study of the Movement of Inner Awareness analyzes the ways MSIA exemplifies the blending of Eastern and Western religion with therapeutic self-help traditions in pop psychology and New Age thought and presents a sensitive portrayal of its leaders and members.