Target Audience: Sales professionals and business leaders Readers interested in enhancing soft skills for better business outcomes Marketing Plan: Promote book on dedicated websites Submit to key industry reviewers, including Publishers Weekly and Library Journal Leverage a large LinkedIn network and weekly newsletter to engage and expand the audience Utilize existing social media channels (LinkedIn, Facebook, Instagram, Twitter) to promote the book actively Conduct email marketing campaigns targeting the 8,500-strong email list Advertise the book on the existing Selling From The Heart podcast and through guest appearances on other podcasts Promote the book in daily and weekly emails specifically designed for sales leaders Host themed challenges such as the Trust Building Challenge and the Authentic Sales Challenge to engage the community and promote the book Utilize back-page ads in the existing Selling From The Heart book to drive attention to the new release Host a live stream launch party to generate excitement and facilitate direct engagement with potential readers Develop an ambassador/affiliate program within the community to enhance pre-sale efforts and widen reach Leverage existing client relationships for bulk purchases of the book.