This book is a 144-page guide for artists about developing a solid pricing structure, using simple calculations find the actual cost of creating artwork, plus many other aspects of pricing. Topics include gaining confidence, knowledge and respect for all artists and artisans from professional to beginner; about raising prices, growing career, business and self as an artist, being comfortable with money issues and separating creativity and business when necessary. Written by an experienced visual artist who believes that knowledge is power, and who wants to improve things for all artists.