1. The Images of the Consumer in EU Law DOROTA LECZYKIEWICZ AND STEPHEN WEATHERILL 2. The Consumer: Marketised, Fragmentised, Constitutionalised HANS-W MICKLITZ 3. The Images of the 'Consumer' in EU Competition Law ALBERTINA ALBORS-LLORENS AND ALISON JONES 4. Seeking the EU 'Consumer' in Services of General Economic Interest ANGUS JOHNSTON 5. Vulnerable Consumers in EU Law NORBERT REICH 6. Changing Policy Paradigms of EU Consumer Credit and Debt Regulation IAIN RAMSAY 7. The Importance of Law and Harmonisation for the EU's Confident Consumer CHRISTIAN TWIGG-FLESNER 8.

Empowerment is not the only Fruit STEPHEN WEATHERILL 9. Targeted Consumer Protection STEFAN GRUNDMANN 10. The Consumer as Regulator CHRISTOPHER HODGES 11. Regulatory Cost, the Consumer, and the EU Constitutional Framework DOROTA LECZYKIEWICZ 12. Ethical Consumption and the Internal Market LUCINDA MILLER 13. Conformity of Goods, the Network Society, and the Ethical Consumer HUGH COLLINS 14. The Consumer, the Citizen, and the Human Being GARETH DAVIES 15. The Image of the Consumer in EU Trade Mark Law GRAEME B DINWOODIE AND DEV S GANGJEE 16.

The Consumer in European Regulatory Private Law VANESSA MAK 17. The Court of Justice's 'Paradigm Consumer' in EU Free Movement Law SYBE A DE VRIES 18. Europe's (Lack of) Vision on Consumer Protection: A Case of Rhetoric Hiding Substance? GERAINT HOWELLS 19. A Short History of Consumer Policy in the EU SIDNEY FREEDMAN.