Gordon Laing has been reviewing new digital cameras since the Apple Quicktake was launched in 1994. In the decades since, they have changed beyond all recognition, and Gordon has built a huge following with his in-depth review website, CameraLabs.com. With its impartial, real-world, expert tests of new models, and huge archive, Camera Labs has become a unique and essential resource for anyone buying a new camera. In fact, it's a fair bet that Gordon's shot with more different camera models than any other living photographer. Pushing cameras of all kinds to their technical limits has given him a unique knowledge of hands-on shooting in real-world situations, and In Camera shares his expertise to the full. As of December 2015, Camera Labs serves over 1.5 million pages to over 500,000 unique visitors a month.

Gordon's video reviews on YouTube have been watched over 32 million times, and he has a strong following on the leading social networks: over 6,000 subscribers on Twitter, 259,000 on Facebook, 1 million on Google+, 3,400 on Instagram and 88,000 on YouTube.