People do what David Kwong tells them to do. They look where he wants them to look, see what he wants them to see, believe what he wants them to believe, remember what he wants them to remember. And, they applaud him for his efforts. They don't resent him. They pay him and thank him. Magic doesn't exist. But David is proof that something very much like it does. As a professional magician and illusionist, he has spent his life studying an art form that goes back thousands of years.

It's present in every sleight of hand, every trick, and every puzzle. It's what allows people like him to astound thousands of hyper-rational and successful people, even as they try to convince themselves that what they're seeing has an explanation. It's not magic they're experiencing; it's control. David is both a master of the art of illusion and a scholar of the history of his craft. He has discovered seven fundamental rules underlying all illusions that anyone can implement in their life to obtain greater mastery. He illustrates these principles both with examples from his own work as well as their successful application in the worlds of business and creativity. The Seven Principles of Illusion: Master the Arts of Power and Influence is a book that will help you get things done. These principles are for creators and leaders, both established and aspiring.

With the force of The 48 Laws of Power and the finesse of Creativity, Inc ., this will be a best-selling and audience-bridging book.