Interpreting Communication Research : A Case Study Approach
Interpreting Communication Research : A Case Study Approach
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Author(s): Botan, Carl H.
Frey, Lawrence R.
Kreps, Gary L.
ISBN No.: 9780135891100
Pages: 352
Year: 199203
Format: Trade Paper
Price: $ 293.42
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.


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