Contents: Preface; Introduction: rights talk in the domain of supply and demand. Part I Theoretical Issues: A fracas in the cosmetics market: competing rights and the spectrum of economic actors; The Sun, Liverpudlians and 'the truth': a corporate right to human rights?; Profit in the beef industry and human health: consumer rights as basic human rights; Taking the WTO to task in Seattle: basic rights protection as a legal strategy and the political and legal leverage of rights argument. Part II Testing Grounds: Antitrust recidivists as rights crusaders: fashioning producer rights in Europe; The European laboratory: the construction of consumer rights in Europe; Transatlantic trade wars: producer and consumer rights on the global stage; Freedom of expression in the market place. Part III Concluding Comments: Rights talk in the marketplace: 'nonsense on stilts'?; Select bibliography; Index.