Selling the Arsenal of Democracy : America's Weapons of World War II As Seen in Homefront Magazines
Selling the Arsenal of Democracy : America's Weapons of World War II As Seen in Homefront Magazines
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Author(s): Knoblock, Glenn A.
ISBN No.: 9781781558638
Pages: 144
Year: 202303
Format: Trade Paper
Price: $ 48.30
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

The story of America's military and industrial might during World War II has been told from many different perspectives. In this visually appealing book, America's military production of all different types of weapons-from airplanes and ships to tanks and guns, and so much more-is here documented in unique fashion. It is both an account of wartime advertising practices and the major weapons produced by American companies, through which the reader will discover how these weapons were "sold" to the American public by companies big and small, many of them household names to this day. Indeed, though their consumer products in many cases could no longer be purchased during the war years, companies such as General Motors, Goodyear Tire, and Harley-Davidson continued to spend their advertising dollars in an effort to publicize their contribution to building America's arsenal of democracy. Yet other companies, such as Grumman and North American Aviation, advertised the weapons they produced, even though they were not a consumer-based company. The reasons, motivations, and ideals expressed in these oft-times colorful and compelling advertisements, many the work of talented artists, is explored here, offering up a unique aspect of World War SI that is explored and sure to please.


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