"Mastering the Pitch is a valuable crossover text, designed to help both students and veteran film/TV producers alike hone their pitching and presentation skills. Although numerous books, blogs and articles already flood the marketplace with mediocre pitch advice, the majority of these lack the most critical component required to effectively present ideas at the professional level: the business aspects of the pitch. In Hollywood, the story or creative pitch is only half the battle. The decision-makers at major studios and networks need a compelling business case before theyll green light or option a project. Therefore, to effectively pitch one must not just wow a room full executives with a great story; they must also explain why their idea is worthy of financial investment. Told from the perspective of a Hollywood executive-with nearly 20 years experience professionally pitching and distributing film/TV projects-Mastering the Pitch reveals all the nuanced details of the pitching process that are rarely covered in other outlets. Examples include: - How projects are packaged and developed before a pitch takes place; - How a pitch presentation happens in a real world setting; - The core concepts required to pitch each genre type; - How professional companies actually acquire-or buy-a pitch; - The legal workflows and financial details required to put a deal together (explained in digestible terms); - Examples of pitch documents, presentation materials and how such elements should be designed; - How one can build a personal brand so that theyre seen by Hollywood decision-makers as an individual capable of delivering great projects; and - How one should speak to professionals about the business viability of their project-even if they have no clue how the business side of the industry operates. Written in an evergreen style-with digestible text that thoroughly explains complex industry workflows-Mastering the Pitch will serve as a valuable reference book for anyone on the creative side of the entertainment industry seeking to understand how the business of media development works.

Readers will not only gain valuable insights about how the Hollywood system operates, theyll improve their professional pitching skills while gaining a valuable competitive edge in getting their ideas from concept to green lit"--.