In "e;The Courage to be Profitable"e;, small business financial expert Ruth King shows business owners the easy steps to really understanding the financial part of their businesses. Written in English rather than accounting babble, profit and loss statements, balance sheets, proper pricing, and cash flow come alive and are easily understood. Anyone can follow this simple, three step process to avoid being another failure statistic. "e;The Courage to be Profitable"e; shows business owners how to get and stay profitable.