""If you have expert financial skills you'll appreciate the metrics and ratio's Ruth has skillfully produced. If you're a novice, King poses the questions, outlines the answers and gives solutions to questions you may not even have known to ask. It would take years to learn all of this on you own. Invest in yourself, invest in your company, read and understand the contents of this book and become a better, more sound business owner"". -- Terry Tanker, Publisher, HVACR Business ""'The Courage to be Profitable'"" is a must-read for small business owners interested in genuinely growing a profitable company. King shows that it's simply not enough to generate revenue---you have to ensure your business is profitable. She provides readers with straightforward, easy-to-follow steps you must take and helps you recognize the warning signs when things aren't going as anticipated. Plus, she gives you the courage and tools to create and run a success, profitable organization.

-- Beth Goldstein, President, Marketing Edge Consulting Group, Author, Lucky by Design.