A captivating introduction to the research, applications, and excitement of today's social psychology. Written by four active researchers who represent the breadth and depth of the field, this text encourages students to become scientific thinkers, apply what they learn, and have fun in the hottest field in psychology. Social Psychology , Third Edition, delivers both the inspiration and the confidence students need to understand the importance and relevance of social psychology. An enhanced eBook that is free with the text offers embedded interactive study exercises and online labs that engage students in the process of scientific inquiry.