This account describes what can happen to a business venture in the fierce world of Silicon Valley when its timing is wrong, its technology too speculative and its market not yet ready. Computer scientist Jerry Kaplan auctioned his award-winning computer company GO in July 1994, after six fast-paced years in the start-up game accruing a value of $60 million. This book presents each stage of the GO venture, from the birth of the idea to the start-up game and war with Microsoft, and on to the final showdown.