Sales Points / Marketing Angles: David Joy has high name recognition in the South. Eric Rickstad is New York Times bestselling. Both editors have powerful online followings: David Joy boasts a strong and faithful Internet following, with Twitter followers @DavidJoy_Author nearing 11.4K. He is active on social media, a dogged self-promoter, and will be marketing this book on his store visits on his 2018 tour. He writes often for major outlets like Time and the New York Times Magazine, as well as regular contributor to Garden & Gun. Eric Rickstad is also active on Twitter with over 20k followers. Review in Garden & Gun confirmed.

Other glossies will feature in Father's Day gift guides. There aren't many books that combine fishing with good literary writing. Cross country appeal. Not only southerners: CJ Box, Todd Davis, Leigh Ann Henion and others live across the country. A number of the contributors have recent big books (Silas House and Natalie Baszile), while others are perennial bestsellers (Ron Rash, Jill McCorkle, CJ Box) Illustrations are tasteful but add an appeal for gifting (especially during the dads and grads) Outreach to outfitter stores, fishing magazines, outdoor recreation magazines. Charity angle: some of the proceeds of every sale will benefit C.A.S.

T. for Kids, public charity that joins volunteers who love to fish with children who have special needs and disadvantages for a day of fishing in the outdoors.