Daymond John is the Founder and CEO of FUBU. A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country. Daniel Paisner is one of the busiest collaborators in publishing, having had a hand in the autobiographies and memoirs of some of our best-known actors, athletes, politicians, television personalities and "ordinary" individuals who have managed to conquer extraordinary situations. He has written over fifty books, on topics ranging from business and sports, to politics and popular culture, including eleven New York Times bestsellers.
The Brand Within : The Power of Branding from Birth to the Boardroom