Introduction Section A. 1. Who Are You? And What Are You Doing Here?! 2. Choosing What to Produce - 'The play's the thing' Interview with Literary and Creative Agent Rachel Daniels 3. Finding the Perfect Venue Interview with Jez Bond, Artistic Director of Park Theatre 4. Getting the Budget Right Interview with Literary and Creative Agent Rachel Daniels (part two) 5. Raising the Money Interview with Paula Varjack, Relationship Manager Arts Council England Conclusion Section B: Making it Happen 6. First Steps to Making it Happen 7.

Appointing the Creative and Production Team Interview with Director Justin Audibert, Artistic Director Chichester Festival Theatre 8. Casting Interview With Talent Agent Alex Segal, Managing Director of Intertalent 9. Contracts 10. Management 11. Rehearsals - the magic begins. 12. Into the Theatre Interview with Production Manager Heather Doole Conclusion SECTION C - Selling your show 13. Press Interview with Press Rep Chloe Nelkin, Founder of Chloe Nelkin Consulting 14.

Marketing Interview with Steve Tate, Former Head *of Marketing at Berkeley Repertory Theatre and Atlantic Theater Company, Founder Tate Theatrics 15. Sales Interview with Marc Peachey, Senior Director of Parternships And Ticketing, Todaytix Group 16. Campaign Schedule Conclusion SECTION D - Edinburgh Fringe Festival & How to Maximise a Hit 17. Edinburgh Fringe Interview with Producer Francesca Moody 18. Maximising the Impact on Your Career Final Conclusions APPENDIX Case Study Interview with Actor and Producer Kevin Shen.