'This is a carefully chosen selection of topics drawn from the sprawling and growing field of consumer research, each of which reflects concerns that the general public have about consumption and its effects.I would recommend this text to undergraduates in both marketing and psychology, and an already well-thumbed copy occupies pride of place on my bookshelf.' - Dr Brian Young, School of Psychology, University of Exeter 'This is a much needed and unique book which takes a social psychology approach to the topic of consumer behaviour. It discusses important psychological and social problems related to consumption such as the influence of consumerism on children, self-perception, well being and the environment. It is a welcome addition for introductory courses on consumer psychology and it should be of great interest to the general public.' - Magdalena Zawisza, Department of Psychology, University of Winchester.