Consumer Psychology
Consumer Psychology
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Author(s): Jansson-Boyd, Cathrine
ISBN No.: 9780335239795
Year: 201001
Format: E-Book
E-Book Format Price
DRM PDF $ 43.87

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.


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