Prologue: Fulfilling the Promise of the Entrepreneur ix Why PR? xi Part One: Strategy 1 Chapter One: Introduction 2 Chapter Two: Which of the Four Villains Are You? 5 Chapter Three: What is the Attitude You Can Lead With? 13 Chapter Four: Should You Invest in Corporate Headshots? 20 Chapter Five: Why is What You Wear Important? 24 Chapter Six: The Key Considerations for Choosing a PR Agency 28 Chapter Seven: How to Be Seen as an Authority in Your Industry? 34 Chapter Eight: How You Could be Speaking Out? 41 Chapter Nine: Who is Your Secret Army? 46 Chapter Ten: What is ''Repurposing Content?'' 55 Chapter Eleven: When to Use Your Passion to Promote Yourself? 63 Chapter Twelve: Are You Losing 31% of Sales? 67 Chapter Thirteen: What is The Power of Authenticity? 72 Chapter Fourteen: What is Adjacent Marketing? 82 Chapter Fifteen: How to Talk Money With Investors? 89 Chapter Sixteen: How to Animate Your Audience, Not Your Slides? 95 Chapter Seventeen: LinkedIn Video Tips 101 Chapter Eighteen: You Can Overcome SEO Challenges 106 Chapter Nineteen: Can You Overcome Stage Fright? 114 Chapter Twenty: Do You Have What it Takes to Be a TEDx Speaker? 120 Chapter Twenty One: Self-Publishing 101: The Book Broad Explains Self-Publishing Success 125 Chapter Twenty Two: When Should You Use a Ghost Writer? 133 Chapter Twenty Three: Who Can Run Amazon Ads for You? 141 Chapter Twenty Four: What to Look For in a Virtual Events Platform? 150 Part Two: Tools 155 Chapter One: Introduction 156 Chapter Two: Advertising: Creating Consistency Across Franchise Networks 159 Chapter Three: Media: Bringing Good ''CARMA'' to Your Sales Funnel Through Proper Measurement and Media Monitoring 166 Chapter Four: Text: Create Better Copy Faster -- Without Losing Human Creativity -- With This AI Copywriting Tool 172 Chapter Five: Text: AI-Powered Tool Increases Engagement By 12,000% 178 Chapter Six: Text: What if You Don''t Have Time to Write? 184 Chapter Seven: Text: Citation-Rich, SEO-Friendly Content Writer 191 Chapter Eight: Text: Predictive Text Writing Tool 198 Chapter Nine: Social: Mobilise Your Whole Team With Shared Content 205 Chapter Ten: Social: Blockchain-Powered Hashtag Service 212 Chapter Eleven: Social: Engaging the Team With Internal Social Recognition 218 Chapter Twelve: Social: How to Evaluate the Credibility of Content in the Digital Space? 223 Chapter Thirteen: Video: This Free Text-Based Video Editing Application Developed by 4 German Students is Worth Considering for Your Content Production 232 Chapter Fourteen: Video: The Powerpoint of Online Video Creation 237 Chapter Fifteen: Video: ''Gather Voices'' to Make a Compelling Story 246 Chapter Sixteen: Customer Service: Better Insights From Customer Feedback 251 Chapter Seventeen: Customer Service: AI Software to Analyse Sentiment of Digital Content 257 Part Three: Cases 265 Chapter One: Introduction 266 Chapter Two: Shangri-La and Other Stories 268 Chapter Three: World Rowing and W WF''s Kaufe River Project in Zambia Aims to Provide Clean Water and Help Hone African Rowers 277 Chapter Four: Rolls-Royce is Driving Their PR With Video in Asia 281 Chapter Five: What is the Benefit of Giving Back? 287 Chapter Six: When is a Newswire Service Good for PR? 292 Chapter Seven: Indian Film Festival for Kidz Reaches the World 300 Chapter Eight: How Foreign Brands Can Compete With 60 Million Online Merchants in China? 308 Chapter Nine: Travelling Through the US in an RV, This Entrepreneur Will Take You on a Journey to Financial Freedom 312 Chapter Ten: Why is There no More Kimchi for Korean Media, Instead it''s KakaoTalk and Naver Search? 321 Chapter Eleven: Why a Podcast Could Be Part of Your Strategy? 325 Chapter Twelve: Building an Entrepreneur Ecosystem 330 Conclusion 337 About the Author 339 Guest Directory 340 Bibliography 345 Index 347.