Every Shot Counts 30-Day Playbook allows men to build mind, body, and spirit skills. Mr. Jackson recognized that men seldom share their feelings or go to the doctor and miss out on necessary mental and physical help. Watching men in his life battle psychological and physical health was the inspiration behind the playbook. Robert has written anecdotes on lessons learned using basketball as a metaphor to provide a tool for men to take time for self-care. The author's transparency creates a safe space for men to be vulnerable and develop strategies to build their mind, body, and spirit. At the end of each section, Mr. Jackson's youth development professional experience shines through giving participants exercises to complete exposing growth areas and reflecting moments of triumph.

Men who complete the 30-Day Playbook will build tools to help them succeed in their family, community, career, and personal life. Every Shot Counts is a reminder for men that mental and physical health matters.