Graciela Iturbide was honored at the 2021 Aperture Gala Events: Organize a roundtable with key women photographers to speak about her work and how Iturbide's vision influenced them (speakers TBD, but selection might include Cristina De Middel, Mariela Sancari, and Tania Franco Klein) Press Plan: Pitch an interview with Alfonso Morales Carrillo or Mauricio Maillé about the making of the book Excerpt 5-6 educational lessons for art focused magazines, such as It's Nice That. i-D, Blind magazine Influencers/Affiliates: For each book, we're going to tackle a series of influencers or affiliate profiles to share the news online: Mex and the City Rose Gallery Fondation Cartier Latino Americano Art Christina de Middel Tania Franco Klein Digital: Publish editorial in style of "5 Lessons from Legendary Photographer Graciela Iturbide." or "Graciela Iturbide on the." IG takeover with prompts and key pull quotes from the volume Pull prompts from the book and use in engagement-focused social campaign (example: Instagram Story with Q&A pulling prompts from the book, featuring audience answers alongside insights from Graciela) If events are pre-recorded, potentially pull clips to feature on social To be included in seasonal paid social campaign in order to drive product awareness and sales.