A Brand of Enlightenment By Nicholas IndWhose Brand Is It Anyway? By Denzil meyersAuthenticity By John MooreBrand, Dynamic Valuation & Transparent Governance of Living Systems By Chris MacraeLeadership Branding By Thomas GadWhat's Brand Got to Do with It? By John CaswellBrand Sustainability: What is to be done? By Tim KitchinTransparency or Not? Brand Inside, Brand Outside By Julie AnixterBranding for Good? By Simon Anholt and Sicco van GelderAnthropology and the Brand By Ian RyderThe Brand Manifesto By Jack YanBrand Narcissisn By Alan MitchellThe ContributorsContributors include Denzil J. Meyers, branding and communications strategist, Account Planner to many top 25 US ad agencies and their Fortune 500 clients; Alan Mitchell, business writer with regular columns in Marketing Week, Marketing Business, and occasional contributor to the Financial Times. He is on the editorial board of The Journal of Brand Management; Thomas Gad, former international creative director of Grey Advertising, now founder of the branding consulting company, Brandflight; Ian Ryder, VP, Brand & Communications EMEI for Unisys Corporation, formerly Director, Global Brand Management for Hewlett-Packard in Palo Alto, CA. Ryder sits on the Board of the US Brand Masters program; Sicco van Gelder, co-founder of the global branding consultancy, Brand Meta, and author of Global Brand Strategy (Kohan Page, 2003); Chris Macrae, mathematician and innovation adviser with offices in Washington DC; and Julie Anixter, Strategic Director of Alport Glass & Associates, a brand marketing and design consultancy headquartered in Cincinnati, OH.A dedicated website, www.beyond-branding.com/book.htm, presents chapter summaries and authors' biographies.