List of Figures ix List of Tables and Boxes xi Notes on Contributors xiii Preface xxi Part I Introduction 1 1. Introduction: Organizational Rhetoric 3 Øyvind Ihlen and Robert L. Heath Part II Field Overviews: Foundations and MacroÂ]Contexts 15 2. Organizational Communication and Organizational Rhetoric I: The Theme of Merger 17 Charles Conrad and George Cheney 3. Organizational Communication and Organizational Rhetoric II: The Theme of Division 33 Charles Conrad and George Cheney 4. Public Relations and Rhetoric: Conflict and Concurrence 51 Robert L. Heath and Øyvind Ihlen 5. Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality? 67 Simon Møberg Torp and Lars Pynt Andersen 6.
Rhetorical Analysis in Management and Organizational Research, 2007-2017 81 Larry D. Browning and E. Johanna Hartelius 7. A Theory of Organization as a Context For, and as Constituted by, Rhetoric 95 John A.A. Sillince and Benjamin D. Golant Part III Concepts: Foundations Without Which Rhetoric Could Not Occur 111 8. Identification: Connection and Division in Organizational Rhetoric and Communication 113 Robert L.
Heath, George Cheney, and Øyvind Ihlen 9. Deploying the Topics 127 Greg Leichty 10. The Truth About Ideographs: Progress Toward Understanding and Critique 143 Josh Boyd 11. Myths that Work: Toward a Mythology of Organizations and Organizing 155 Graham Sewell 12. Stasis Theory: An Approach to Clarifying Issues and Developing Responses 169 Charles Marsh 13. Corporate Apologia: Organizational Rhetoric and Wrongdoing 185 Keith M. Hearit 14. Ethos and its Constitutive Role in Organizational Rhetoric 201 James S.
Baumlin and Peter L. Scisco 15. The New Civic Persona: Organizational/Institutional Citizenship Reimagined 215 Jill J. McMillan, Katy J. Harriger, Christy M. Buchanan, and Stephanie Gusler 16. Rhetorical Figures: The Case of Advertising 229 Bruce A. Huhmann 17.
Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric 245 Damion Waymer 18. Synecdoche: Another Ubiquitous and Everyday Trope 257 Peter M. Hamilton Part IV Processes: Challenges and Strategies 269 19. Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry''s RopeÂ]AÂ]Dope 271 Ashli Q. Stokes 20. Rhetorical Agency: What Enables and Restrains the Power of Speech? 287 Elisabeth HoffÂ]Clausen 21. Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative 301 Scott Davidson 22. Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric 315 Michael L.
Kent and Maureen Taylor 23. Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches 329 Ford Shanahan, Alison Vogelaar, and Peter Seele 24. Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication 345 Pete M. Smudde and Jeffrey L. Courtright 25. Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory 359 Jens E. Kjeldsen 26. Conceptualizing Audience in the Communication Process 373 Heidi Hatfield Edwards Part V Areas: Contextual Applications and Challenges 383 27.
Strategic Issues Management: Organizations Operating in Rhetorical Arenas 385 Robert L. Heath 28. Corporate Social Responsibility and Rhetoric: Conceptualization, Construction, and Negotiation 401 Amy O''Connor and Øyvind Ihlen 29. Organizational Rhetoric--Dialogue and Engagement: Explicating the Infrastructural Approach to Risk Communication 417 Michael J. Palenchar and Laura L. Lemon 30. Rhetoric as the Progenitor: The Creation and Expansion of Crisis Communication 429 W. Timothy Coombs 31.
Organizing for Advocacy: Activist Organizational Rhetoric 439 Michael F. Smith and Denise P. Ferguson Part VI Conclusions: From Origins, to Now, and Beyond 453 32. Aristotle, Burke, and Beyond: Impetus for Organizational Rhetoric''s Revival 455 George Cheney and Charles Conrad 33. New Vistas in Organizational Rhetoric 471 Rebecca J. Meisenbach 34. Conclusions and Take Away Points 485 Robert L. Heath and Øyvind Ihlen Name Index Subject Index.