NEW YORK TIMES BESTSELLER It's impossible to build a successful business without a solid, targeted social media platform. World renowned leadership expert, Michael Hyatt, became the successful writer, speaker, and business coach he is today by using his social media platform as the foundation for his success. Through straightforward down-to-earth guidance, he will teach you how to craft an effective online platform that will reach your followers and build meaningful awareness within the communities you aim to serve. In Platform, you will learn how to: Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world. Learn to amplify, update, polish, and organize your content for success. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace.

With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.