Chapter 1: Introduction Abstract Introduction The gendered contexts of reproduction and care Debates over masculinity and carework Media representation and intelligibility Chapter contents Concluding thoughts References Chapter 2: Contextualising the changing nature of fatherhood Abstract Introduction Fathers who provide primary care: What does this mean? Increased father involvement and fathers who provide primary care Fathering and policy Prevalence of fathers who provide primary care: How much increase has there been? Concluding thoughts References Chapter 3: 'It's a mom's world': Parenting books written for men who provide primary care Abstract Introduction Parenting equals mothering Fathering as discretionary Mums know best Fathers are 'supposed' to work Masculine enough Fathering as unique Concluding thoughts References Chapter 4: 'We are all equal. But no Dad can be a Mum': Newsprint media constructions and representations of men who provide primary care Abstract Introduction Where are the fathers? Contemporary fathering as contradictory Defending fathers who provide primary care Caregiving is difficult Fathers who provide primary care must be 'real' men Concluding thoughts References Chapter 5: 'We are not Mr Mom': Blogging and self-representation by men who provide primary care Abstract Introduction Same old brand new you The stakes of 'daddy blogging' Pathways to primary caregiving The purpose of running a blog Accounts of masculinity Primary caregiving as a job Blog-related achievements Imaging primary caregiving on blogs Concluding thoughts References Chapter 6: "I don't think it's a role reversal. I just think it's a role sharing": Small screen representations of men who provide primary care Abstract Introduction Small screens, big issues The small screen as a potential site of resistance Television news media Talk shows Youtube vlogs Documentaries Reality television Concluding thoughts References Chapter 7: 'Of course they'd let me coach, 'cos I'm having a boy!' Small screen representations of gay men providing primary care Abstract Introduction The new homonormativity: Gay fathers on television Contrasting 'good' and 'bad' reproductive citizens An emphasis upon gender role models Gay men and intimacy Concluding thoughts References Chapter 8: Conclusion Abstract Introduction Common themes in this book Institutional barriers to men as primary caregivers The media as potential driver for change 'New' masculinities and care The ongoing problem of language Where next? Concluding thoughts References List of Tables Table 1: Parenting Manual Books Table 2: Autobiographical Books.