Key Selling Points What Matters is a wonderful introduction to environmental stewardship and how each person and each action can make a difference. This vibrant picture book explores themes of the environment, recycling and conservation. Readers will be uplifted and inspired by the simple yet powerful message that small actions have a big impact. Alison Hughes's books have been nominated for the Governor General's, Silver Birch, Red Cedar, Diamond Willow, Hackmatack, Chocolate Lily and Alberta Literary Awards.