Reach every student by pairing this text with MyLab Economics MyLab(tm) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Economics. Foster and improve comprehension of microeconomic issues through a student-focused approach New - Solved Problems help students break down and answer economic problems step by step. Additional Interactive Solved Problems in MyLab Economics, offer feedback and tutorial help for students. New - End-of-chapter Critical-Thinking Exercises support instructors who want to help their students build skills in the following areas: Analyzing and interpreting information Applying reasoning and logic to new or unfamiliar ideas and situations Examining ideas and concepts from multiple perspectives Clearly communicating their findings in a brief paper or class presentation Students can complete exercises in MyLab Economics and receive feedback and tutorial help . New - All the figures and tables are updated with the latest data available . Video animations of all the numbered figures and select tables, and graded practice exercises are located in MyLab Economics .
New - Select chapters include updated Real-Time Data Exercises . Show students how economics is relevant with a real-world approach to microeconomics New and Updated - Chapter openers feature either new companies or have updated information. MyLab Economics highlights a brief video that summarizes the key points of each chapter opener. New - Chapters 1--4 , include new An Inside Look features to help students apply economic thinking to current events and policy debates as they are presented in news articles. Additional news articles and analyses appear weekly on MyLab Economics. New - More than 60 Apply the Concepts videos in MyLab, including"Virtual Reality Headsets: Will a Substitute Fail for a Lack of Complements?"; "Millennials Shake Up the Markets for Soda, Groceries, Big Macs, and Running Shoes"; and "Forecasting the Demand for Premium Bottled Water," provide real-world reinforcement of key concepts and help students interpret what they read and see on the web and in newspapers. Unique coverage of pricing strategy in Chapter 16 explores how firms use pricing strategies to increase profits. Students encounter pricing strategies everywhere and this chapter uses relevant, familiar examples -- including Walt Disney, airlines, and movie theaters -- to illustrate how companies use price discrimination, cost-plus pricing, two-part tariffs , and more.
Complete coverage of monopolistic competition in Chapter 13 introduces the downward-sloping demand curve material usually introduced in a monopoly chapter, helping students grasp the important point that nearly all firms -- not just monopolies -- face downward-sloping demand curves. Chapters are written to allow professors the option to cover them in the order best suited for their classes . Extensive, realistic game theory coverage in Chapter 14 analyzes competition among oligopolists (including Apple, Amazon, Dell, Spotify, and Walmart ), helping students to understand how companies with market power make strategic decisions in many competitive situations. Reach every student with MyLab Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That''s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged. Digital Interactives are dynamic and engaging activities that use real-time data from the Federal Reserve''s Economic Data (FRED(tm)) to promote critical thinking and application of key economic principles. Pearson eText enhances student learning -- both in and out of the classroom. Worked examples, media-rich author videos, figure animations, and interactive tutorials bring learning to life, while algorithmic practice and self-assessment opportunities test students'' understanding of the material -- anytime, anywhere via MyLab or the app.
Every week, microeconomic news stories and accompanying exercises are posted to MyLab. Assignable and auto-graded, these multi-part exercises ask students to recognize and apply economic concepts to current events. Worksheets are available in the MyLab to give instructors the option to give students pencil to paper practice with graphing and other key topics in the economics course area. They also help to develop critical-thinking skills via short-answer student responses. Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful. Question Help consists of homework and practice questions to give students unlimited opportunities to master concepts. Learning aids walk students through the problem -- giving them assistance when they need it most.
Dynamic Study Modules help students study chapter topics on their own by continuously assessing their knowledge application and performance in real time. The Study Plan gives students personalized recommendations, practice opportunities, and learning aids to help them stay on track. Short answer questions encourage critical thinking. The authors have added a writing component to a select number of questions to further assess students'' understanding of the material and help develop critical-thinking skills . For example, students may be asked to explain why they shifted a graph in a particular way or why data might have changed over time. These questions are not auto-graded, but will give students a participation point for answering the question. Instructors can manually adjust grades to reflect the students'' analysis. Teach your course your way: Your course is unique.
So whether you''d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs. With LMS Integration , you can link your MyLab course from Blackboard Learn(tm), Brightspace® by D2L®, Canvas(tm), or Moodle®. Improve student results: When you teach with MyLab, student performance often improves. That''s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students. Check out the preface for a complete list of features and what''s new in this edition.