Managing the Tourist Destination : A Practical Interactive Guide
Managing the Tourist Destination : A Practical Interactive Guide
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Author(s): Howie, Frank
ISBN No.: 9780826448316
Pages: 352
Year: 200305
Format: UK-Trade Paper (Trade Paper)
Price: $ 41.33
Status: Out Of Print

Section 1: The Nature of Tourist Destinations. An overview of tourism and the tourist. The nature of destinations and destination management. Section 2: Planning, Developing and Managing the Destination. Sustainable development - a foundation for planning and developing the destination. Planning the destination - principles, theories and practice. Policy making in the destination - values winners and losers. Development - The only constant is change.


Section 3: Marketing the Destination. The spirit of place - valuing and enhancing the uniqueness of a destination. Section 4: The role of technology. The world wide web and the internet. Section 5: The Case Studies. Case study: the historic-cultural- tourist city. Case study: Village/small town and rural area. Case study: The resort.


Case study: The region. Case study: The sub-region and "designated areas". Case study: The country level. Section 6: The Future of Tourist Destinations. References. Bibliography. Index.


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