OCR Applied Business for GCSE is endorsed by OCR for use with the OCR GCSE Applied Business specification. This new textbook has been written specifically for the new specification that will be first taught in September 2009. This text will cover all elements of the specification, advice in preparing for the assessment and the practical requirements. This resource will ensure that students study the correct topics to the appropriate level of depth required by the specification, ensuring they are in the best possible position to succeed. Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results. Key features:* Clear learning objectives for each unit related to the OCR specifications* Lots of real life case studies and examples to motivate and engage students* Key terms and definitions/vocabulary.* Clear guidance for portfolio construction and exam techniques* Text is in full colour with numerous photos and illustrations.