Alex Hormozi is an American entrepreneur. He started as a management consultant in the public sector then left that career to pursue a career in fitness starting his first gym at age 23. He scaled his small gym chain from 0 to 6 locations in three years. Over the next two years, he and his wife started flying around the country turning gyms around. Their large success, however, came from packaging and licensing his boutique gym model to 5000+ gyms around the world. They then started a supplement and software company to support that base of gyms. They sold a 66% stake in the company in 2021 at $46.2M to American Pacific Group.

They then started Acquisition.com as a holding company for their private investments. The private equity firm focuses on making minority investments into cash flow positive growing founder owned businesses. They then scale those businesses. As of 2023, their portfolio of 16 companies generates $200,000,000 per year and growing. The couple now has shifted their mission to making real business education available to everyone. They fulfill on this by making content across social media and publishing books and free courses for entrepreneurs. Alex's most recent book $100M Offers: How to make offers so good people feel stupid saying no, has sold 300,000 copies from word of mouth alone.

In their spare time, Alex and his wife still enjoy training at hardcore gyms and fending off death one workout at a time.