PRAISE FOR pricing with confidence "This book does exactly what it says in its title: It enables you to price with confidence! I have found it invaluable." --Mark James, EVP, Global Pricing "The Holden Team opened up our thinking with lessons from this book and helped us recognize that we are generally the preferred provider and should be able to command a higher price for our consulting services, because of the value we deliver. Now we rarely compete on price. And, we were able to build a long-term pricing strategy that allowed us to continue to gain and maintain market share." --Michael McNulty, Partner Lead, GovCon Special Advisory Group, Citrin Cooperman, LLP "Amidst the lurking 2019 recession, a world hit with the COVID-19 Pandemic, and 40 year-high inflation, good pricing has gained ever more importance for companies across the globe. Reed and Jeet's revised edition of Pricing with Confidence comes with practical insights to help businesses craft effective pricing strategies aligned with its business goals which protect margins, retain clients, and improve profits in growing businesses." --Vishal Kumar, CEO and Entrepreneur, ACMECAST "Focusing on profitability is a key to success in volatile markets. That???s why the positioning and focus of this book is so timely and effective in helping companies stay ahead of competitors.

" --Andrew Fisher, Founder and CEO, Myriad360 "As we transform our supply chain to support a higher mix of digital purchasing, companies must re-evaluate what it takes to succeed in this rapidly changing business environment. This book is timely and provides an insightful set of guidelines to win today and in the future." --Ken Beyer, CEO, Transportation Insight.