The Tao of User Experience is a collection of 96 tenets of User Experience as a profession, a goal, and an idea. It's the culmination of everything I've learned, all the things I find myself wanting to teach junior designers, to CEOs, to programmers, and anyone else who needs UX advice. I believe it's the most important thing I've ever written on User Experience. Read a sample at http: //rhjr.net/s/tao/sample. === Robert Hoekman, Jr, is the author of Designing the Obvious, Designing the Moment, and Web Anatomy (New Riders). He's worked with Adobe, Automattic, Seth Godin, and countless others, and has spoken at industry events worldwide, including An Event Apart and Web App Summit. Find him at rhjr.

net and GetOnMyBike.com.